Engineer - Product Marketing at XCMG Group, Chennai, India
Keerthivasan D on Madras Marketers — madrasmarketers.com/keerthivasan
Keerthivasan D — Engineer - Product Marketing at XCMG Group, Chennai, India. Madras Marketers profile. 3+ years in marketing (M2). Previously at SCHWING Stetter India. Skills: Product Marketing & Management, Product Benchmarking & Competitor Analysis, Market Research & Market Intelligence, Product Positioning & Strategy, Product Portfolio Management and more. Education: Diploma, V. Ramakrishna Polytechnic College.
Skills: Product Marketing & Management, Product Benchmarking & Competitor Analysis, Market Research & Market Intelligence, Product Positioning & Strategy, Product Portfolio Management, Product Launch & New Product Development, Technical Specification Comparison, Market Share & TIV Analysis, Dealer Performance Analysis, Customer Voice (VOC) & Requirement Analysis, Product Performance & Productivity Analysis, Dealer Training & Sales Team Support, Technical Documentation & Brochure Development, Advanced Microsoft Excel & PowerPoint, Data Analysis & Reporting, Cross-functional Team Coordination, Presentation & Communication Skills, Problem Solving & Analytical Thinking, Strategic Planning & Decision Making
Teams handled: Product Marketing Team, Research & Analytics Team, Customer Insights / Consumer Research Team, Field Marketing Team
Tools: ChatGPT, Perplexity, Canva, Grammarly, Claude, Meta Ads Manager, Google Analytics
Languages: English, Tamil, Hindi
I am a Product Marketing Engineer at XCMG India with experience in the construction and industrial equipment industry. My key areas of expertise include product marketing, market research, competitor benchmarking, product positioning, dealer development, and sales enablement. I work closely with sales, service, and product teams to understand market requirements, identify product improvement opportunities, and strengthen product positioning. I am passionate about marketing strategy, market intelligence, customer insights, and continuous learning.