Head of Marketing at Tier2 Digital, Bengaluru, India
Sourav Kumar on Madras Marketers — madrasmarketers.com/sourav
Sourav Kumar — Head of Marketing at Tier2 Digital, Bengaluru, India. Madras Marketers profile. 9+ years in marketing (M4). Skills: Performance Marketing, SEO, GEO, CRO, Email Marketing and more. Education: PGP, IIM Indore.
Skills: Performance Marketing, SEO, GEO, CRO, Email Marketing, Growth Marketing, Advertising, Social Media Marketing
Teams handled: Performance & Growth Teams, Social Media Team, SEO & Organic Team, CRM Team, Content & Copy Team, Media Planning & Buying Team, Research & Analytics Team, Retention Team, Brand & Communications Teams, UI/UX Design, Technology
Tools: SEMrush / Ahrefs, Meta Ads Manager, Google Analytics, Google Ads, Claude, ChatGPT, Perplexity, Zapier, Mailchimp / Klaviyo, Canva, LinkedIn Ads, Microsoft Ads, Google Search Console, Microsoft Clarity, Screaming Frog
Brands worked with: Featherlite Furniture, Mphasis, Bolas, DivyaSree Developers, RxDx Healthcare, CollegePass, Milann Fertility & Birthing Hospital, Exercise Science Academy, Prophunt.ai, TiaTech, Teleradiology Solutions, PayGlocal, Xavier Institute of Management and Entrepreneurship, Maple Bear, Oxygen Forest, Keka HR, Image Core Lab, IvyLeap, The Thekua Company, PrepMedico, Parkinson Voice Project, Red Road Healthcare Business Solutions, MedBillingStar, IIT Coaching in Hyderabad - Nano IIT Academy, Tify, Total Health
Languages: English, Hindi
Head of Marketing at Tier2 Digital, Bengaluru. Almost 9 years across SEO, performance marketing and CRO, in edtech, SaaS, healthcare and services. I audit ad accounts and websites for a living. The ads are usually fine. The landing page is where the budget goes to die. I write about this in The Conversion Loop, mostly so I can stop explaining it in meetings.